< Competitive Intelligence
Analysis is important for putting together the relevant information to really start understanding the implications of the intelligence.
Common analytical techniques in CI are:
Macro economic analysis
- PESTEL analysis - refers to looking at the four most common macro economic factors to understand their interactions. The factors are: Political, Economic, Social, Technological changes, Ecology and Legislation.
- Scenario planning
Industry analysis
- Five forces analysis
Company analysis
- Value chain analysis
- Four corners
- Marketing mix (4Ps)
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