< Competitive Intelligence 
 
        
      Key components for a successful CI operation are:
The Right Skills - people with conceptual and strategic thinking, good rapport with the top mgm’t. Analytics expertise, Good communication skills and cross linking within the enterprise.
Best Practice examples: 
- Competitor shadow teams
 - Central CI department
 - Central co-ordination of the CI effort with distributed nodes
 
There are four stages of development of a CI capability /structure, it runs from stick fetching to world class.
- Stick fetching: When everything is reactive
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