Handbook of Management Scales/Customer responsiveness

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Customer responsiveness

Items

Develop new products in anticipation of customer needs
Incorporate the latest technologies in our products to satisfy customer needs
Offer products if we identify a new market segment
Respond at once if customer’s needs change
Respond quickly to special customer request
Be proactive in shaping customer’s needs rather than being reactive

Source

Bernardes (2009): The Effect of Supply Chain Management on Aspects of Social Capital and the Impact on Performance: A Social Network Perspective. Journal of Supply Chain Management, Vol. 46, No. 1, pp. 45-55.

Related Scales

Customer orientation

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