How do I package a Unity lens?

Question

I'm new to Ubuntu apps and Launchpad. I've created a Unity lens using Quickly, but I'm stuck on how to deploy it. I have two questions.

1. I can create a .deb file using quickly package, but when I install it, I still need to manually restart Unity and run the project using quickly run. After installing this lens from the Ubuntu Software Center, will users have to do this as well? If so, how can I do this automatically so they don't have to?

2. I'm confused as to what I need to do to make my project be installed using a PPA. I've pushed my code to Launchpad using Bazaar. I've also created a PPA, PGP key and a SSH key. What do I need to do next?

Any help would be appreciated.

My project in launchpad is unity-lens-php.