There is no .VMW video file extension. After a detailed research I found what you meant is .WMV extension. This is simply a video compression format launched by Microsoft just for market competition. To see all the available video encapsulation formats click here.
For the above reason, this type of files is proprietary and Windows didn't allow open source software, such as Ubuntu, to read this codecs until recently. Follow this link to get full information on what these files are and how to open them inside Ubuntu.
The steps comprise of installing VLC, which I understand you have, and unlocking the "Restricted Extras" package from Ubuntu to unlock WMV files.
For the purpose of clarity, see the encapsulation formats we have in VLC in this screenshot.
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I hope this clarifies and takes out all your doubts in the Q&A. Success!