I can modify existing custom keybindings like this:
gsettings set org.gnome.settings-daemon.plugins.media-keys.custom-keybinding:/org/gnome/settings-daemon/plugins/media-keys/custom-keybindings/custom0/ name "browser"
gsettings set org.gnome.settings-daemon.plugins.media-keys.custom-keybinding:/org/gnome/settings-daemon/plugins/media-keys/custom-keybindings/custom0/ command "/home/kaiyin/workspace/bash_scripts/focusRun.sh chromium-browser"
gsettings set org.gnome.settings-daemon.plugins.media-keys.custom-keybinding:/org/gnome/settings-daemon/plugins/media-keys/custom-keybindings/custom0/ binding "<Primary><Shift><Alt>b"
But how do I add a new one?