Did ASUS install Windows 10 on your machine as default Operating System?
Or did you buy Win 10 in the Windows Store or get it as (free) upgrade from Win 7+?
In the first case, you should have the product key around somewhere. Probably on a sticker on the device. You can re-activate the Windows installation with that key, in the same fashion as an older Windows edition would be activated.
In the latter case (and some more, see Source link below), Microsoft has given you a Digital Entitlement, and will automatically activate during the installation process
Digital entitlement is a new method of activation in Windows 10 that doesn't require you to enter a product key.
So, if you have the Product Key or have a Digital Entitlement, you can safely perform a clean install on the full HDD without losing the possibility to return to the previously activated Windows version.
Source: http://windows.microsoft.com/en-us/windows-10/activation-in-windows-10
Windows Media Creation Tool (needs Windows OS): https://www.microsoft.com/software-download/windows10