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Ubuntu, being a hunk of an OS, is not giving out Ads! I mean, See Microsoft for instance, Whichever Blogs or Websites you Visit you get a Nice girl holding a boquet of flowers and saying Windows 7, Beauty and Brain.

In My country, India, Ubuntu is so unknown to Non-Geek people that they wonder if it is some Alien Product, Why doesnt Canonical think of it? Doesnt an Ad in some Newspaper Exponentially increase its users?

Jorge Castro
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kernel_panic
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there are ads. I'll admit they are few and far between. Techinically we haven't had a flagship release as yet. 12.04 should be that release. I think we'll be seeing more ads after April comes.

davbren
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  • If 12.04 is considered to be a flagship release, there should be atleast Coming-Soon-Keep-Watching-Type ad, ive not seen any, The problem is When i recommend Ubuntu to people around me they will be like"-ubuntu?!-neva heard-of-" – kernel_panic Jan 05 '12 at 15:51
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    Teaser ads are good if you have a basis to tease with. Google have only just started advertising ChromeOS on TV here even though the machines have been available for about a year now. Ubuntu has had publicity in the past but it was targetted at its base audience. I think Canonical know that they'd just be encouraging a world of pain if they tried to get the general public to use it just yet. People have a hard enough time just using Word without even trying to explain what an Operating system is. – davbren Jan 05 '12 at 22:12
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Money talks !

AFAIK, Ubuntu started with a funding of $10m and obviously Canonical won't spend more on ads.

You're mentioning Microsoft:

Advertising expense was $1.9 billion, $1.6 billion, and $1.4 billion in fiscal years 2011, 2010, and 2009, respectively.

Advertising expense was $1.2 billion, $1.3 billion, and $1.2 billion in fiscal years 2008, 2007, and 2006, respectively.

Sources: http://www.sec.gov/Archives/edgar/data/789019/000119312511200680/d10k.htm
               http://www.sec.gov/Archives/edgar/data/789019/000119312508162768/d10k.htm

Actually, Ubuntu does have a hell of a market share relative to how much is spent on ads.

Community
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Maxime R.
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Ubuntu relies on mouth-to-mouth marketing + image marketing instead of adds, which seems one of the most effective ways of marketing. But some adds will improve marketing a lot.

Alberto Salvia Novella
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