The Internet is supposed to be free and open to freely exchange ideas and knowledge and not to gather data about individuals to sell for marketing and advertising purposes. It is because of this lust for money that will cause the collapse of something that could have been so wonderful. Think about it, if companies and websites didn't collect so much of your information then PRISM would never have found a footing and Snowden would be able to spend holidays with his family. So, before you fill out a form for something "free" think about this, "Do you really need this information?" You reap what you sow.