Response formats
In survey design, it is important to understand the different types of survey response formats and their implications in terms of levels of measurement for quantitative data analysis.
Some commonly used response formats include:
| Measurement scale | Level of measurement | Example |
|---|---|---|
| Dichotomous | Binary | Yes or No |
| Graphical rating | Continuous | Mark any point on a line |
| Idiographic | Ordinal/Likert | Use symbols/pictures instead of words and numbers |
| Likert scale | Interval | Equally-spaced intervals, usually 3 to 9 intervals |
| Multiple choice or Multichotomous | Categorical/nominal | Yes, No, or Maybe |
| Multiple response | Binary | Tick all that apply |
| Ranking | Ordinal | Compare items to each other by placing them in order of descending preference |
| Semantic differential | Interval | Put two words at opposite ends of a scale with interval marks |
| Verbal frequency | Ordinal | How often ... Never, Sometimes, Often, Always |
See also
- Rating scale (Wikipedia)
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